YouTube Is Investing Big To Keep You Watching

YouTube Is Investing Big To Keep You Watching

YouTube figured out a while ago that cat videos although cute, only scratch the surface of what viewers want to see. Over the last few months YouTube has been announced some big business changes that will impact what you see when you click on the site.

Bethany MotaFirst, they are making a bigger investment in their content stars. YouTube is starting a premium to its top channel creators in order to keep them from moving to other platforms.  Providing funding like traditional television networks gives top creators like, Bethany Mota, the opportunity to create even better content and leverage new video formats.

Alex Carloss, YouTube’s head of originals, wrote a blog post announcing the latest news: “The time is right to make another important investment in our creators. That’s why we’ve decided to fund new content from some of our top creators, helping them not only fulfill their creative ambitions but also deliver new material to their millions of fans on YouTube.”

YouTube SpacesYouTube is also getting into the content production game by providing studio space for its top content producers. The Company is opening YouTube Space in New York City’s hip Chelsea area in November. The 20,000 square foot studio will have state of the art video equipment and will be free to use for Youtube artists with 5,000 or more subscribers. YouTube also has studios in Tokyo, London and Los Angeles.

YouTube’s popularity has sky-rocketed over the years and the stars of its popular channels are being courted by other sites, like Vimeo and even Facebook. By both funding these artist directly and providing them access to film locations, YouTube is moving into a more traditional entertainment model, similar to Fox Studios or MGM. They are working hard (and spending heavy) to keep their most popular stars on their site and keep billions of viewers from straying.

“Making compelling new content isn’t easy, and we expect to learn a lot through this process. We’ll experiment with new formats and ideas,” Carloss wrote. “We’ll get our hands dirty. We’ll make some mistakes. Together, we’ll (hopefully) create some fantastic new content on YouTube.”

I’m excited to see these “fantastic,” new videos from YouTube in the upcoming months and years and am curious to see if they are able to keep the masses “tuned” in.

à bientôt

A Girl In A Dress

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