Rihanna Launches New Agency For Creatives, Fr8me

Rihanna Launches New Agency For Creatives, Fr8me

Bad Girl, Rihanna can officially add boss to her string of titles. The award-winning singer and songwriter just recently launched her own beauty and styling agency, Fr8me with managing partner with managing partner Benoit Demouy. The Los Angeles based firm will rep photographers, hairstylists, makeup artists, manicurists, and stylists looking to work with brands and entertainers on commercials, ad campaigns, editorial shoots and red carpet appearances.

A-list creatives have already joined her talent roster including her personal stylist Mylah Morales, Taraji P. Henson’s wardrobe stylist Jason Bolden , hairstylists Patricia Morales who works with Fergie and Evan Rachel Wood and Marcia Hamilton who works with Jada Pinkett Smith and the entire Smith clan.

In addition to long-standing artists, Riri’s firm is also open to working with up and comers. Demouy told The Hollywood Reporter, “we’re concerned with social media, too — we’ll take a makeup artist with 500,000 followers over someone else.” We know Rihanna likes to find new talent on Instagram, so it may be time to tighten up your social pages.

2015 has been a busy year for Rihanna. Besides opening Fr8me, she unveiled her first campaign as the Women’s Creative Director for Puma, lent her voice to the popular animated film, Home and is launching a new album in the coming weeks.

This boss lady had not showing any signs of slowing down, so the talent that signs up for her team better be ready to keep up.

– à bientôt

Charell Star | Not Just A Girl In A Dress

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