Five Reasons to Read Daniel Pink’s Book, “To Sell is Human: The Surprising Truth About Moving Others.”

16 Sep Five Reasons to Read Daniel Pink’s Book, “To Sell is Human: The Surprising Truth About Moving Others.”

Selling in as much of our culture as buying is. Understanding what makes a person say “yes” or “no” will help you navigate any situation. Here are 5 reasons to read, Daniel Pink’s new book now:

1. You Are A SalesPerson

Pink’s research confirmed that 1 in 9 American workers have a job where they convince someone to make a purchase.  Whether you sell real estate, cars or makeup, the tips in this book will send your sales through the roof.

2. You Are Not A SalesPerson

“…the other 8 in 9 American workers are also in sales. [Every job includes] persuading, influencing, and convincing others to make an exchange — what I call “non sales selling,” says Pink.  “To Sell is Human” teaches readers to try on another person’s viewpoint in order to create a win-win situation.  You’ll get what you want by helping other people get what they’re looking for.

3. You Loved “Drive”

“Drive” was a New York Times bestseller all about motivation.  Everyone from CEOs to teachers read it and gained essential information about offering autonomy, mastery and purpose to employees and students.  “To Sell is Human” presents the opportunity to use techniques such as mimicry and reducing your power to persuade people to buy what you’re selling, be it hot dogs for dinner or a first date with you.

4. You’re Short on Time

“To Sell is Human” is short, sweet and to the point with just 272 pages broken in to nine little chapters.  You can probably read it in a week or two on the subway.

5. There’s A Movie You Want to See

So you want to see a certain movie, but your favorite movie partner has no interest.  Use Daniel Pink’s advice and think about their interests in order to make your movie date feel excited and giddy to see your movie choice.  Being a great salesperson can help in so many ways!

How are you moving others?