So, while the world is contemplating whether the iPad Mini will be a category killer I’m left disappointed. I am a tech fanatic and a good unveiling leaves me feeling like a kid on Christmas morning. But, this release was anything but exciting. We all knew the iPad Mini was coming. Even as Tim Cook laid out an array of new hardware and software updates, one after the other, building to the main event; we all knew it was for naught. His thunder had been stolen weeks before.
Someone blabbed and blabbed big. By October 23 we already knew everything cool about Apple’s itty bitty creation. The only big surprise was the sticker price ($329, what gives?). So, if a company as large as Apple (whose business thrives on staying one step ahead of the competition), can’t keep employees (and/or vendors) from violating confidentiality policies…who can?
Apparently, not the State Department with their confidential emails getting leaked earlier this week (not the first time this has happened this year to the White House team) or Goldman Sacks with former Director Rajat Gupta leaking corporate secrets to a hedge fund manager. With all this confidential information flowing, it can feel secret spilling is an epidemic.
There are times when corporate dealings need to be aired publicly especially to ensure that improprieties (this means you Lance) and illegal actions don’t avoid the swift hand of justice (or at least scrutiny). But that’s not the case with these recent occurrences. These are simply people sharing things they shouldn’t because they could get away with it and that’s the problem. They did get away with it (except Mr. Gupta who will be doing his pillow talk to a cellmate for the next two years).
How do we remind people that some information shouldn’t be shared? In an age of tweeting what we had for lunch and seasonal release sex tapes for publicity, are we becoming incapable of keeping secrets? You tell me.