Singer, songwriter and entrepreneur Sean “Diddy” Combs just launched his first girls’ fashion line under his label, Sean John. The pastel and geometric rich line will be carried by Macy’s starting in February and was inspired by his daughters Jessie, D’Lila, and Chance Combs.
“My girls have been a continued inspiration in all that I do so it only made sense to create a collection with them in mind” said proud papa Combs.
The Sean John Girls’ collection features shirts, shorts, A-line printed dresses, and rocker moto jackets for Girls sizes 7-16 and range in price from $35.00-$100.00.
Combs first entered the children’s fashion market in 2000, with the Sean John Boy’s collection and has featured the sons of celebrities in his marketing campaigns including the sons’ of NBA stars Lebron James and Carmello Anthony.
It makes sense that Combs is expanding his foothold in the kids clothing space considering the global market for children’s wear is expected to hit $173 billion in 2017.
With that kind of money on the table Diddy may want to update his favorite saying to, “bad kids for life.”
-XOXO Charell Star | Not Just A Girl In A Dress