The world was all a-twitter recently with the news that Carol’s Daughter had been acquired by beauty giant L’Oreal. Did African American founder Lisa Price sell out her business and legacy to the highest bidder? Did she turn her back on her loyal followers and the Black community by handing over the reigns of her business to a faceless conglomerate? Hardly.
Mrs. Price did what smart business owners do. She took advantage of a great opportunity to grow her brand even further and tap into resources that can help accelerate her vision of making multicultural beauty an industry priority. Price has built a successful business over the years. From her early days of mixing her all natural products in her Brooklyn kitchen to attracting big name celebrities to invest in her dream to becoming a household name; she has stayed focused and created beauty brand so popular that it couldn’t be ignored. What’s the next logical step once you start the ripple in the tide? She has put herself in the position to steer the wave.
Price has an agenda that I’d dare to say is bigger that the packaging that her products come in. And, she just became L’Oreal’s expert on multicultural beauty. Let’s celebrate, not undermine her bold steps to steer the industry from the inside out.
You can call Lisa Price many things: visionary, author, beauty mogul, mom, community leader, wife, job creator, trail blazer; but you’d be shortsighted to call her a sell out. She’s already invested two decades to changing the beauty industry as an outsider. Imagine what she’ll do in the decades to come from the helm.
– à bientôt
A Girl In A Dress