The Business of Style: Top Tips From NYFW Designer & Entrepreneur Jessica...

The Business of Style: Top Tips From NYFW Designer & Entrepreneur Jessica Lynn

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It may be time to say an unofficial goodbye to summer, but don’t get all sullen yet. With the start of fall comes New York Fashion Week (NYFW), where well-established and up and coming designers focus our attention on the looks for spring and summer 2016 giving us something to look forward to as the days get shorter.

Fashion is multi-billion dollar business and great designers tend to also be great entrepreneurs. I caught up with one such designer, Jessica Lynn, as she was busy making the final adjustments for her NYFW debut to get her top tips on style and building a business from the ground up.

Check out the exclusive interview below:

J1 copy 2You have a very unique style. Where are you from?  

I grew up in Redondo Beach CA, which is in Los Angeles. However I recently moved to Dallas 

What has been the most difficult part of creating your fashion line? 

Wearing many hats. The designing process is a small part of what you do. When you are one of one employees; you are the designer, the accountant, the intern and the web designer. The list goes on.

It’s difficult to wear all hats. You have to know what tasks you can take on yourself and which are worth outsourcing. Either way when starting out you will have to learn many roles.

How do you ensure your products stand out in a crowded fashion marketplace? 

I have a different take on how my city inspires my creative direction.  It’s not traditional Los Angeles boho style. CASA de MODA still has a youthful, carefree feel but there is still a polished edge that usually synonymous with LA. I have a different point of view, and that sets the brand apart.

What advice would you give others wanting to start their own fashion business or any business? 

Know that there are going to be moments where you don’t know how you are going to get from point A to point B. In those moments measure success by the small steps you take to find answers.

Commit to doing research, talk to people, make calls, whatever it takes. Every step you take gets you closer to finding your way. Most importantly, I lean a lot on my faith and prayer. When things get hard, I try to remember to thank God for bringing me as far as he has.

What is your favorite style tip to share with women? 

I would say two things: First, try something new, change it up! Who cares if you look at a picture of yourself 10 years from now and say, “what the heck was I thinking”? The worst would be if you looked at a picture of yourself 10 years from now and realized your style has stayed the same. Now that’s boring

And, second, no matter what you wear; make sure it fits.

à bientôt

Charell Star | A Girl In A Dress

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