Beauty is a billion dollar business. That is billion with a capital “B.” With so many options on the market (and there are thousands), it may be difficult to identify the brands with value from the ones that will leaving looking clownish (I still can’t believe that clown contouring is a thing).
This is where cosmetics designer, pop culture entrepreneur, Jermelle F. Pitts comes in. His new line 1969 Beauty is timeless, edgy and affordable and designed to give women a flawless transformation. After spending years styling models and celebrities on networks like Oxygen, Style, MTV and B.E.T, Pitts decided to create his own go-to beauty line. Inspired by his mom, who was born in 1969, the makeup line includes lipsticks, shadows, mascaras, glosses, eyelashes and primer ranging from $5.69 – $27.69.
I caught up with the triple threat entrepreneur, cosmetics designer and creative director to find out about his journey to breaking through a competitive marketplace and his beauty tips for busy entrepreneurs.
Check out the interview below.
Where are you from?
I am originally from Houston, Texas Baby (Beyoncé voice), but now I’m living on the West Coast. I moved to Los Angeles last year for inspiration and to launch 1969 Beauty.
What has been the most difficult part of creating you beauty line?
The “what ifs.” What if this doesn’t work? What if this really does work? I’m always thinking what if? I create things I love and then I sell it. My career is in the consumers’ hands.
How do you ensure your products stand out in a crowded beauty marketplace?
I don’t just sell a product; I sell a lifestyle. 1969 Beauty is a brand not just a product. I am a Pop Culture Entrepreneur meaning I am in-touch with what my consumers need and what their interest are. I’m in touch with what’s going on around me. I’m very involved in my brand. I have an eye for detail. I understand the importance of formulations and pigmentations. Also, the quality of my products for the price is amazing. My lipsticks are $12.69, but for the quality and pigmentation should be $21.99, if not more. My buyers really appreciate that.
What is your favorite makeup tip to share with women?
Take care of your canvas. Your canvas being your skin. A lot of women aren’t cleansing and hydrating their face as they should. I’ve worked on clients and I’m looking at their pores, discoloration and black heads. I immediately know they aren’t washing their face and maintaining the skin under the makeup.
What advice would you give others wanting to start their own beauty business or any business?
Make sure you are doing what you love and have a true passion for it. Surround yourself with like-minded people. I don’t mind being the dumbest person in the room, because everyone that I surround myself with are smart, successful and have crazy wisdom. I’m taking mental notes and learning from them. As entrepreneurs it’s important to put together a strong team and get rid of the “yes men.”
Anything else you’d love people to know?
Our Instagram and Twitter account is @1969beauty. My Instagram and Twitter is @jermelle. Also people can register on the website to keep up with the latest products, news and discounts. We also have a YouTube channel launching where we’ll provide demonstrations, product knowledge, and interviews some of today’s hottest makeup artist and celebrities. It’s all about beauty darling!
– à bientôt
Charell Star | A Girl In A Dress