It seem like every time we turn around another brand has partnered with an A-list celebrity to endorse their product or service. Justin Timberlake for Budweiser, Beyonce for Pepsi, Swizz beatz for Reebok; are just three examples of prevalence of the big name partnerships that have occurred in the last few years. Not to be left out, start-ups have gotten in on the celebrity partnership game too. Start-up Shoedazzle used Kim Kardashian to build attention for their shoe company and startup clothing line Justfab partnered with Kimora Lee Simmons to bring awareness and drive sales.
A celebrity endorsement can be a great way to get your start-up recognized and in the hands of potential customers leading to increased awareness and sales , that is, of course, if you can connect with them. Celebrities aren’t easily accessible and are very selective about the brands they partner with, but there are ways too reach them.
Here are some of the ways that start-ups can connect with celebrities:
There are tons of talent agencies that specialize in helping businesses and organizations connect with celebrities. Big agencies like Platinum Rye Entertainment will put together a list of celebrities that they can connect you with, and help you to get exposure for your product. They represent various levels of talent from YouTube stars to movie blockbuster superstars.
There are celebrity marketplaces that connect brands specifically with social media celebrities. Most of these marketplaces focus on specific social channels, usually YouTube, Twitter, Facebook, and Instagram. Revfluence is a marketplace that connects brands with celebrities on Instagram and YouTube.
Celebrity databases connect you with the representatives of celebrity influencers, such as agents, managers, and publicists. Booking Agent Info is a digital database that can provides you with access to thousands of celebrity representatives in various industries.
Before connecting with any celebrities, make sure that they are a good fit for your start-up. Ask yourself how they fit in with your brand vision. If you can’t answer that question or they don’t make sense for your brand then you shouldn’t risk confusing your audience or wasting your investment.
Celebrity endorsements can be an essential part of your marketing strategy that you can use to reach more people and grow your start-up. Just make sure you only seek out celebrities who are right for your brand.
Guest Post–@billybonestx (edited by Charell Star)
Billy Bones is the Marketing Director of Bookingagentinfo.com, a celebrity contact information database that provides start-ups and organizations with contact information for the official agents, managers, and publicists of celebrities.