Haters, doubters, boy bands, pop princesses, and records. Adele slayed them all and didn’t even bother to drop her mic. Why should she? With 3.38 million copies of her album 25 sold in its first week – more than any artist, ever – she doesn’t need to drop the mic. She’s proved she owns it. There’s a new “bow down” queen in town and all she had to do was say, “Hello” to dominate the music charts.
Let’s break down Adele’s most recent album success for a moment and see what tips entrepreneurs everywhere can learn from it.
First, the numbers themselves. 3.38 million albums sold in its first week. That’s right, albums. 3.38 million complete albums. Not an individual songs. Complete – you need to listen to this record from start to finish – Albums. Just a week ago doubters people were saying no one could move millions of records anymore. No one has sold that many albums, never ever, but Adele did.
Lesson – Never waste your time listening to doubters. They have no idea what is truly possible.
Second, she relied on her talent to stand out. There was no awkward two-minute music video world premiere preview during an award show. (Seriously, show the entire video or don’t waste the air time). No one million free downloads giveaway partnership with a struggling retailer. No weird red carpet meat clad stunts. And, no breakup rumors preceding her release date. There were no gimmicks. Just the music. She dropped her album and the world happily paid to pick it up.
Lesson – Don’t forget that good work can still stand on its own.
Lastly, who needs convoluted marketing tactics when you have Adele’s reputation? With her freshman and sophomore albums, 19 and 21, the “Turning Tables” artist proved that she only knows how to deliver – you’ll be laying on the floor in your feelings – “give me life” good music and her fans know this. It’s no wonder that Adele blew out sales expectations and set new records. She’s proved time and time again that her music provides value that is worth more than the download price.
Lesson – People will describe you and seek you out for the work you do. Deliver a product worth talking about/worth using/worth owning and they will be here for you.
– à bientôt
Charell Star | Not Just A Girl In A Dress