Big Deal: 5 Celebrity Brand Partnerships to Watch in 2016

15 Dec Big Deal: 5 Celebrity Brand Partnerships to Watch in 2016

2015 has been a year for record deals (LeBron James anyone) and huge celebrity-brand alliances. From Rebel Wilson’s clothing partnership with Torrid to Michael Strahan’s Collection with JCPenny, these deals have proved to be a financial win for both the brands and influencers involved.

In fact, the partnerships have been so lucrative that brands have already locked in some major celebrities as ambassadors for 2016. Only time will tell if these new deals will be as financially successful as previous ones, but the caliber of talent leads me to believe that the brands and products they’re repping will be flying off the shelves in no time flat.

Here are 5 celebrity brand partnerships to watch in 2016:

Kerry Washington and OPI

Named as OPI’s “Creative Ambassador”, the “Scandal” star will be collaborating on a new line of polishes and rocking the looks on the red carpet. No word yet on if names for the new colors have been selected, but I can already visualize the shades: “It’s Handled,” “White Hot,” and “Non-Disclosure.”

Beyonce and Topshop

Queen B may have walked away from her House of Dereon collection, but she’s back at with a clothing collab with Topshop. The Parkwood Topshop Athletic line will feature “athletic streetwear” and debut in stores in Spring 2016. Get ready for crazy long-lines and 1,000 YouTube fashion haul videos from the beehive.

Jamie King and Colour Pop

Her show may be off the air, but that hasn’t kept the “Hart of Dixie” star from making moves. Jamie King has joined forces with made in the USA makeup brand Colour Pop to launch a new collection. The yet to be named line will launch in Spring 2016 and should be popular with her nearly 850,000 Instagram followers.

Emma Roberts and CrowdStar

This “Scream Queen” is moving from the TV to the mobile screen with her partnership with game-app maker CrowdStar. Roberts will be the brand’s first “Covet Host” in their game where fashion fans style up a celebrity avatar, vote on their favorite pieces and buy the outfits in the real world. The former “Nancy Drew” star has come a long way since her Nickelodeon days and has become a major fashion icon. CrowdStar will be looking to capitalize on her appeal and notoriety big time.

Carla Hall and LouAna Foods

Beauty and fashion brands are not the only ones tapping celebrities to bring in big bucks in 2016. LouAna Foods is partnering with celebrity chef and TV host Carla Hall to be the face of its Pure LouAna Coconut Oil. Hall will be creating recipes and be featured on packaging to help home cooks make the switch to LouAna. I’ve worked with Carla Hall in the past and have had the opportunity to taste her cooking, so I believe any food item she recommends will be on point. I’m guessing LouAna Foods was feeling the same way when they scoped her up.

These are surly just the first of many celebrity brand partnerships will see in the new year.  I’ll keep you updated as they roll in.

– à bientôt

Charell Star | Not Just A Girl In A Dress

*Photo Credits – Instagram